The idea for Advanced Assembly started during a football game. In between cheering for their favorite team, two engineers discussed how they needed help assembling prototype PCBs, but had nowhere to turn. Existing assembly shops weren’t interested in taking small orders because the machines took so long to set up. Or, if they did agree to take a small job, it was expensive and slow. The only other option was assembling boards by hand, which was becoming increasingly difficult.
This casual conversation revealed an unmet market need that would eventually lead to the launch of both a new company and a new approach to PCB assembly. Armed with a sophisticated, one-of-a-kind software solution that made it possible to machine-place parts on small quantities of boards, Advanced Assembly founders set out to give design engineers something new; high-quality assembly in just a few days.
